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Mamaearth is Asia’s 1st Brand with MadeSafe Certified Products. It is a brand that offers natural and 100% toxin-free baby care, skincare, and hair care products. Mamaearth brings the best of science and nature together to cater to the personal care needs of the young, sentient, and aspirational Indian consumer. It also drives the essence of constant innovation, comprehensive research, and customer feedback into every single product.
Mamaearth was established in 2016, and today, the brand has launched a collection of more than 80 natural products, has reached over 1.5 million customers in 500 cities across India, and is the Fastest FMCG startups to hit 100Cr run rate in India. Today you can find its product across major eCommerce platforms like Amazon, Nykaa, and Flipkart and at its own platform Mamaearth. Mamaearth is expanding its track to offline channels, by creating its presence in more than 2000 stores in the country.
“If you can’t find a way, create one.”
The story of Mamaearth started with a need to find toxin-free products for babies. Ghazal and Varun are parents just like you and are blessed with a child. Like every parent, they too wanted the best for their child, but to their horror, after a long research on baby care products, they realized that even baby products contained toxins. So they decided to create a brand for the parent, by the parent.
The prime objective of Mamaearth is to be a friend who understands you and tries to solve most of your problems and a friend who makes the journey of motherhood a little easier. It’s a brand that looks after the well-being of your baby by making sure that they live in a healthy environment.
MAMAEARTH FOR ALL
Mamaearth has the answer to almost all your problems, the brand makes products not just for your baby but also for you. Whether it’s your skin, hair, or pregnancy, Mamaearth is there for you. It even has products, especially for men.
The brand started with offering pregnancy and baby products. From a Mosquito Repellent Range to India’s 1st Organic Bamboo Based Wipes, Plant-Based Laundry Detergent, Baby Soap, Hair Oil, Shampoo, Body Wash, the brand offers just about everything that comes under the baby care umbrella. In short, Mamaearth is a one-stop solution for all your natural and toxin-free baby care needs.
Keeping in mind the needs of pregnant women, the brand offers products like Nipple Butter Cream for Sore Nipples, Epsom Bath Salt for Relaxation, and Stretch Marks Cream.
As a logical extension, the brand ventured into the skin and hair care segment. Mamaearth has picked up age-old ingredients to bring about a range of Onion & Tea Tree Haircare Products, and Ubtan Face Care Products. From power-packed and performance-oriented skin serums to face washes, hair oils, body butters, and body lotions, Mamaearth offers revolutionary products that are result driven and free from harmful chemicals.
The men’s range offers Face Wash, Shampoo Cum Body Wash, After Shave Lotion, and Beard & Hair Oil.
With their wide range of products, the brand covers every aspect of baby, skin, and hair care.
REASONS TO CHOOSE MAMAEARTH
Mamaearth gives you many reasons to choose its products. It brings you the best of nature, it is a combination of science and nature while the products are designed according to your needs. It provides you with cruelty-free products, and just the way Mother Nature looks out for us, Mamaearth provides us with an opportunity to look out for the animals who suffer because of product testing. It has MadeSafe Certified baby products, which means the products are made with safe ingredients. The products are dermatologically tested, and FDA approved, making them safe for everyone.
ABOUT THE INVESTORS
Honasa Consumer Pvt Ltd. is an internet-first brands company that exists to build an FMCG company of the future. It intends to achieve this by serving millennials and fulfilling their needs through evolved propositions, innovative products, digital marketing channels, and eCommerce fulfillment. They aim to create a billion-dollar business in the next 5 years spread across multiple countries but connected through digital centers of excellence.
Hosana is backed by well-known investors like Sequoia Capital, Fireside Ventures, Stellaris Venture Partners, Sharp Ventures, and Titan Ventures. Honasa has raised Rs. 130 crore in a Series-B funding round led by Sequoia India to fuel its expansion plan. The funding also saw participation from existing investors Fireside Ventures, Stellaris Venture Partners, and Sharp Ventures.
Honasa will be looking at launching more brands for millennials to grow strongly in the next three years. With the recent funding, Honasa will also be looking at Southeast Asia markets. They also plan to replicate their online model in other countries which have a millennial presence and also strengthen their presence in tier-II markets.
