GETTING TO KNOW PARRYWARE
Parryware is India’s top manufacturer of bathroom products and has been an originating brand in this category. It is owned by a bathroom marvel Roca Group which has its roots in Spain, which is the largest manufacturer of sanitary ware in the world. ‘Always in fashion’, has always been the brand motto. Parryware has revolutionized the bathroom-fitting spaces with its state-of-the-art technology and innovative advanced product portfolio in India.
Being one of the renowned and oldest brands, Parryware focuses on solving complex solutions concerning the bathroom and bathroom fittings and by fusing. It brings freshness to its products by offering contemporary and unique designs as per the market trends, in various highlights, colors, and shapes, which is suited for the lifestyle of the young, discerning Indian customer across the country. Each product has been finely designed that suits the modern needs which, are manufactured in the fully equipped hi-tech seven manufacturing units located all over India, which gives it unlimited access to the Indian market and making it a popular brand.
THE BLESSED BEGINNING
The journey started in 1952 when Parryware started under EID Parry in Ranipet. Change came knocking in 1980 when Muruguppa group took over Parryware brand. Five years later, in 1985 a revolution was born in shape of the Cascade range of closets which upgraded Parryware from just a bathroom product manufacturer to a brand that stood for glamorous bathrooms. Roca group took over Parryware in 2006 and the growth story continues with increased production prowess and deeper penetration into the Indian market.
The element that truly defines Parryware as a people’s brand, is its comprehensive insight and being up to date with the latest trends, market needs, and vigorously working on an innovative line of products which are particularly tailor-made for the consumers. It produces water-efficient, green, and technologically advanced products that have raised the bar in design, engineering, manufacturing, selection, installation, and maintenance for domestic and commercial applications in India. Some of the product ranges include Green Faucets and Toilets to Cisterns and Dual Flushing systems are well appreciated for sustainable construction. It is the first brand in India to introduce water-saving closets.
Parryware focuses on the consumer’s mood, behavioral patterns, and intensive research and analysis of color preference across the market. Which led to the addition of LAM (Lavender Lite, Alpine Blue & Magenta) to its ‘Color Story’ range, which adds energy, freshness, and calmness into the space installed. It has also an ‘Anti-microbial range’, as Parryware closely looks after the needs of its consumer. In the current scenario, hygiene has taken top priority in which the organization is making an effort to maximize clean and hygiene and giving its consumer the best chance to fight against germs, viruses, and bacteria. It has a special additive of nano-silver particles that are fused to the glaze and subsequently on the products. This special antimicrobial coating can be found, on many Parryware products, including WCs, Cisterns, and health faucets. In the 21st-century bath, fixtures define the aesthetics of a modern-day bathroom space, and Parryware for past decades has been transformational for faucets range like Coral Pro, Agate Pro, and Droplet. It is high-quality, economical, compromise free, and stylish.
INNOVATING AND EVOLVING SINCE 1952
With the brand motto ‘Always in Fashion’, Parryware is making headway in being trendier, vivid, and fashionable bathroom solution which effective, led by enhancing the overall experience. The new era’s lifestyle, tastes, needs, and preferences are about style & efficiency and freshness and innovation are embedded in the legacy of Parryware. This new brand promise will reflect on new innovative products, technology, designs, trends, colors, communication as well as packaging. With the current scenario, Parryware is also focusing on minimum contact shopping, via Parryware Safe-Buy, a digital platform that allows consumers to purchase and explore the wide range of Parryware products or select from the bathroom combinations that have been specially crafted at all price points. It also connects the consumer to the nearest retail partners, product specialist for any queries and one can also contact the trained technicians or plumbers for any of their bathroom related repairs or installations. It also offers Bathroom Combos ranging from 6000 to 1.3 Lakhs.
A STEP TOWARDS CLEAN INDIA
Parryware is committed to creating a clean India and providing better sanitation facilities to all sections of society. Parryware is an active participant in Swachh Bharat Abhiyan, inspired by Prime Minister Narendra Modi by donating 210 Squatting pans in Bhiwadi and various other humanitarian projects. Also kickstarted a campaign on alarming issues -water wastage, open defecation, and air pollution. In 2019 it initiated a campaign called “Shudh Shuruwat “to encourage people to keep Kumbh Mela clean. This effort was acknowledged and Parryware gained recognition for their contribution to product innovation and their role in public and social service. Parryware won 3 bronze medals at the prestigious Oacasia Awards 2029 in the categories; Green Initiative, Best Format Innovation in Existing, and Best Format Innovation in New. Also bagged a gold medal in the Public and Social service category at the Oacasia Awards 2019
Driven By Value
Parryware captures its ethos in its brand essence which is trust, practicality, value offerings, and contemporaneity. By providing a holistic experience, and providing a complete contemporary solution for the bathroom, Parryware has been true to its legacy. Products developed with fine details and customized according to the needs of the consumer are of high quality, comes in a wide range, and economical along with unmatched delivery service, which has been the foundation of the trust earned over the decades. Parryware is a revolution when it comes to designer bathroom fittings.