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Chaitanya, is the brain behind formulating all the marketing strategies for Wakefit. Chaitanya’s vision is to establish Wakefit as the premier brand for customers who want to purchase the highest quality and ideal mattresses at an affordable price. He along with co-founder Ankit, have ensured that Wakefit’s products are a result of extensive interactions with customers. Both of them have themselves undertaken journeys across more than 100 homes in India, trying to understand the needs and preferences of customers regarding their sleep requirements.
He has also adopted several innovative marketing campaigns, most significantly sending a Wakefit mattress to PM Modi with 1000+ messages sourced from all over the country. An MBA from Indian School of Business, Hyderabad and a BE (Computer Science) from National Institute of Engineering, Chaitanya has over 16 years of experience working in several managerial capacities in large start-ups.
Chaitanya is an avid traveller and loves to explore new places as and when he finds some free time from his schedule.
