Abhijeet Mukherjee is a Marketing & Sales specialist with 16+ years of industry experience. He has extensive experience in Advertising, Media Planning, Market Research, Brand Management, Product Launch, Lead Management, Direct Marketing, Relationship Marketing, Marketing Communication, Sales & Business Development. At Crayon, he is Head of Marketing, responsible for taking care of the entire 360-degree marketing initiatives with Media Visibility & Buying, Customer & Partner Acquisition, PR & Corp Comm., GTM with OEMs, Digital Marketing, Lead Generation etc. Before joining Crayon, Abhijeet was associated with organizations like Sify Technologies Ltd, Synergy Renewable Energy Ltd, Emerson Network Power India and Wipro Limited.
In his tenure, he successfully curated strategic acquisition initiatives for customers, partners and planned numerous JGTM initiatives with Hardware & Software OEMs. He holds an Executive MBA from IIM Calcutta and a Master’s in Business Administration from Visvesvaraya Technological University (VTU – Belgaum).
Abhijeet loves to participate in extra-curricular activities and is a sports freak. Some of his achievements are:
- He played CAB Under-19 Cricket as the School Captain
- Represented his college during the CAB Inter college cricket competition
- Represented Uttar Pradesh in the Under-14 Inter State Lawn Tennis Championship
- Participated in the National Kite Festival, New Delhi
During his professional journey, Abhijeet has been recognized many times for his contribution to the industry and has won many awards. Abhijeet has also been a speaker at different industry forums.