Mr. Rahul Mishra joined Shemaroo Entertainment in November 2017 and currently holds the position of Head, Marketing and Communications. Over the course of three years, Rahul has played a key role in shaping Shemaroo’s brand’s identity by leveraging emerging trends, thus striking a chord with the audiences and seeing success amongst competition. He spearheaded Shemaroo’s ‘Brand Refresh’ that took place in 2018, wherein the company rebranded after 55 Years with new logo and tagline – India Khush Hua. He was also instrumental in Shemaroo expanding to newer business verticals such as in the OTT business with Shemaroo Me and its entry into the Broadcast space with Shemaroo TV & Shemaroo MarathiBana and led other new initiatives such as Shemaroo Pre Loaded Content Speakers which are sold in over 2000 retail outlets and all leading e-commerce platforms.
He is a seasoned marketing professional and has a demonstrated history of helping brands excel in the Media & Entertainment sector. His areas of specialization include Marketing Management, OTT Marketing, Digital Strategy, Content Creation, Market Research, and Partnerships. He recognizes the true call of customer satisfaction and impactful delivery, right at the core of his audience, gaining positive traction all along the way of success. Prior to joining Shemaroo, Rahul was the Chief Revenue Officer at CinePlay, an innovation in cinema that presents timeless stories as a digitally-immersive experience brought alive by critically acclaimed actress Nandita Das, and then successfully launched the platform on India’s biggest OTT platform i.e. Hotstar.
He has had a series of successful stints, leading Marketing for IndiaCast, a Viacom18 & TV18 venture which involved setting up the entire marketing function across markets like USA. UK, Middle East, Singapore and Australia. Also managing domestic distribution marketing for the group’s 48 Television channels with a top line of over INR 1200 Crores.
Rahul has also spent close to 8 years at BBC Global News, where he was the Asia Pacific Marketing Manager, and is credited for many award winning campaigns in the region during his tenure, making BBC.com and BBC World News TV a household name. Rahul has pursued his MBA in Marketing from International Management Institute, New Delhi. He has also completed a one-year Post Graduate Programme in General Management & Leadership from INSEAD, at the France & Singapore Campus. Rahul is a thought leader on marketing and digital growth enablement and is a guest speaker at MICA, Ahmedabad and IIM Nagpur. He is also regularly featured by most leading publications/ events such as Afaqs, Exchange4Media, Indian Television, Ad Gully, Promax, Praxis etc.