Rakesh Sreedharan is the Head – Marketing and Admissions at Mahindra University, Hyderabad. At Mahindra University, his role involves Education Marketing, Admissions Management and Student Recruitment. In addition, he is in-charge of all outreach programmes, involving a mix of above the line and below the line activities. At Mahindra University, besides Managing Admissions, Outreach, Branding, Industry Connect and Corporate Relations, he is also responsible for planning and executing Direct Marketing, Digital Media, Branding, Industry Connect, PR & Media initiatives. He is also responsible for developing Marketing Collaterals for effective communication and brand positioning. Rakesh is an Engineer with Post Graduate Diploma in Business Management.
He has experience of over twelve years in Education Management and in providing wide range of learning solutions to Students, Working professionals and Corporates. Prior to joining Mahindra University, he has worked with premier educational institutions like Indian School of Business (ISB), T.I.M.E. and Everonn Education Limited. He has deep knowledge of and rich experience in the education sector and has strategized & executed path-breaking initiatives connecting the Industrial and Academic fraternity, for premium educational services ranging from High School courses to Professional Degrees to Corporate Leadership programmes. Rakesh Sreedharan is a consummate Education Marketing professional with proven ability to successfully market new initiatives / products in education sector. He has led teams of dozens of marketing and sales staff and has great Interpersonal and Team Building skills. He has also played a significant role in empowering Women through Entrepreneurship Development initiatives at ISB.
BRAND BUILDING EXERCISES AT MAHINDRA UNIVERSITY
- The focus was on highlighting the strengths of the Institutes and each initiative was properly introduced to the outer world through judicious use of advertising, online media and sustained PR campaigns.
- The campus visits of luminaries from different fields, people like Dr. APJ Abdul Kalam and Noble Laureates, were highlighted through well planned public relations campaigns. National media coverage that ensued ensured visibility for the institute amongst the right circles in the right way.
The main highlight of these initiatives was better than the desired results were achieved well within the marketing spend. Only between 70 to 80 % of the allocated marketing budgets were spent to create the right image consistently for the past 7 years