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Rupa Roy

A strategic planner with proven abilities in supporting organizational growth through effective marketing & communication initiatives. My key responsibilities include driving the business and revenue goals, strengthening the customer base and ensuring channel alignment.

A marketing veteran with over 19 years of industry experience, my expertise is in Business Development, Strategy and Operations in the IT Industry.

BRIEF OVERVIEW

  • Presently employed with McAfee as Head Marketing for Asia Pacific and working out of Mumbai.
  • Prior to this, employed with Cisco Systems as Strategy and Operations –Partner Organisation India and SAARC. Before that was heading the Marketing – Commercial (Mid-market and SMB segment), Channel and Borderless Networks in Cisco Systems
  • I call myself a Business marketing professional. Result oriented approach to marketing operations that drive growth and profitability
  • Recognized as one of the Top 50 Talented CMO Award-India FY14 by CMO Asia –an independent Marketing Consortium
  • Recognized as one of the Top 100 Influential Marketing Person-India FY15, FY16, FY17, FY18 by CMO Asia –an independent Marketing Consortium
  • Recognized as one of the Top 50 Talented CMO Award-Asia FY17 by CMO Asia –an independent Marketing consortium
  • An avid industry speaker and participated in many Marketing symposiums as guest speaker.
  • A mentor in a marketing association (Pro- Bono status) where I mentor individuals to help them with Marketing solutions for their business/ work
  • Agility and Resilience

MARKETING ACHIEVEMENT

  • Innovation: Introduced NETWORK ON WHEELS (NOW VAN) in 2006, a 25-foot mobile van demonstrating customized networking solutions to the customers which travelled across key 50 cities in the next 8 months. It was one of the First of its kind initiative in India
  • Agility and Resilience: This year once COVID hit home and within a fortnight the writing on the wall was clear if we didn’t pivot to digital we would lost traction- from there on all plans made were for a real world were soon converted to an online world, with no past precedence on what will work – the only option was to focus on key priorities of

o Customer First: We designed a WFH campaign and helped customers secure employees’ devices for seamless operation

o Digital Pivot: Designed Targeted Account based marketing approach for our focused customers and awareness campaigns to increase awareness and reach across APAC.

o Content the king: Understand customer needs and pivoting to curated content to cut the digital clutter was a big success. We have more than 60% jump in the participation of our customer base

  • Marketing Thought leader: A true blue marketing professional at heart, my goal is always to build strong Marketing leaders in the industry. In my past 19+ years of experience, have been mentoring marketing professional. Seeing them successful it is indeed an achievement which I treasure the most.

Written by denesof

Rakesh Tahiliani

Rahul Mishra