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DLF

DLF is the largest commercial real estate developers in India. After more than six decades of relentless work, it has become synonymous with new urban lifestyle for premium homes, offices, and retail spaces. Having nearly 70 years of track record of sustained growth, customer satisfaction, and innovation, DLF has 284 msf of planned projects with 41 msf of projects under construction. Its primary business being development of residential, commercial and retail properties, the company has a unique business model with earnings arising from development and rentals. Its exposure across businesses, segments and geographies, mitigates any downcycles in the market. From developing 22 major colonies in Delhi, DLF now boasts of a presence across 15 states-24 cities in India. DLF has always been committed to provide a better living experience to its customers through constant innovation. Most of these initiatives have been taken beyond its regular line of business.

Development and Annuity Business

Credited with introducing and pioneering the revolutionary concept of developing commercial complexes in the vicinity of residential areas, DLF has successfully launched commercial complexes and is in the process of marking its presence across various locations in India. The vast development business of DLF includes Homes and Commercial Complexes. While the Homes business caters to 3 segments of the residential market – Super Luxury, Luxury and Premium, the product offering involves a wide range of products including condominiums, duplexes, row houses and apartments of varying sizes.

The annuity business of the company consists of the rental businesses of offices and retail. DLF is a name synonymous with global standards, new generation work-spaces and lifestyles. It has the distinction of developing commercial projects and IT parks that are at par with the best in the world. DLF has become a preferred name with many IT & ITES majors and leading Indian and International corporate giants, including GE, IBM, Microsoft, Canon, Citibank, Hewitt, WNS, Bank of America, Cognizant, Infosys, CSC and Symantec, among others.

DLF pioneered the retail revolution in the country and brought about a paradigm shift in the industry by redefining shopping, recreation and leisure experiences with the launch of City Center in Gurgaon in 2000. The Retail Malls business is a major thrust area for DLF. DLF takes pride in its strong management team running independent businesses, though complementing each other in cases of opportunities of mixed land use. The company’s mission is to build a world-class real estate development company with the highest standards of professionalism, ethics and customer service and to thereby contribute to and benefit from the growth of the Indian economy.

‘Building India’

DLF’s mission line ‘Building India’ at once conveys its mission and vision while intrinsically reflecting the Group’s commitment and its 60-year heritage. With a vision to contribute significantly in building a new India and becoming the world’s most valuable real estate company, the company aims to build a world-class real-estate concept across six business lines with the highest standards of professionalism, ethics, quality and customer service. In order to achieve such a lofty task, DLF has been making sustained efforts to enhance the customer value and quality through its ethical and professional service. The compliance and respect for all community and environmental and legal requirements has helped the company reach so far.

Protecting the Environment

Protecting the shared environment is of fundamental importance to all at DLF. It recognizes the positive impact it can make in protecting and adding to the environmental richness including the natural resources (water, air, energy and raw materials) and bio-diversity of the ecosystem it operates in. All this does not only make sound commercial sense for business sustainability, but is also a matter of delivering towards future generations for sustainability. In order to achieve this goal, the company’s policy is to comply with or exceed the requirements and spirit of applicable environmental legislation and regulations while optimizing the use of natural resources in order to reduce pollution, minimize wastage and maximize re-utilization and recycling.

DLF is working to align organizational processes, establish quantifiable targets, as appropriate, review programs and processes for continuous compliance and improvements. It wishes to continually improve the environment sustainability performance of its end-products by using energy efficient lighting and HVAC systems, using feasible renewable energy sources, treatment and recycling of wastewater, and harvesting rainwater.

HIGHLIGHTS

  • DLF has nearly 70 years of track record of sustained growth, customer satisfaction, and innovation. The company has 284 msf of planned projects with 41 msf of projects under construction.
  • After more than six decades of relentless work, DLF has become synonymous with new urban lifestyle for premium homes, offices, and retail spaces.
  • 2015: Retailer of the Year by Asia Retail Congress: DLF Promenade

Written by denesof

J. C. Chaudhry

Emaar