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Lyxel&Flamingo

Lyxel&Flamingo is a digital-first, full-service, marketing agency, headquartered out of Gurugram, India. It helps brands structure and grow their branding and marketing programs primarily in the digital environment.

It has to its credit, a diversified portfolio of more than 100+ brands (SRL Diagnostics, V-Guard, The Body Shop, Colorbar Cosmetics, Biotique, Asics Shoes, Cipla Healthcare, AMD India, 24Seven Retail Stores, Honeywell, National Geographic Channel, Vogue, Clarks Shoes, Kaff, Furo Shoes, Bharti Realty, Kama Ayurveda, Forever New, Biba amongst others) & client testimonials for services executed across 50+ solution themes in over 20 countries. With a team size of almost 200 full-time employees, Lyxel&Flamingo is one of the largest independent agencies in India with offices in Gurgaon, Mumbai, Bengaluru, Vancouver, Canada and Wyoming, US.

While Lyxel is the left brain of the company – Mathematics of media and Analytics of science and marketing, Flamingo with its bright hues stands for Creativity, sensory appeal and doing beautiful work.

Collectively, Lyxel&Flamingo is today well known for its creative solutions on digital and mainline, next-gen production capabilities, deep strategic partnerships with important platforms like Amazon, Google, Facebook and Flipkart, state of the art in-house photoshoot studio, technology solutions for brands as well as its proprietary media reporting tool. The agency is well positioned with talent across all these capabilities and has been growing at almost 100% CAGR for the last 3 years.

THE FOUNDATION

Lyxel&Flamingo was founded in 2015 by four partners Dev Batra (CEO), Yesh Miranda (Chief Creative Officer), Shreyansh Bhandari (Chief Operating Officer) and Priya Batra (Director, People Strategy and Growth). The enterprise is driven by bunch of passionate and driven professionals who have been an integral part of the company since its initial stage and have been instrumental to its growth, leading to sub-verticals and competencies.

It has taken the lead in building and implementing the marketing paradigms of the future, today. Its vision is to help brands ‘Build for the Future’ – a future that is getting exceedingly complicated with highly disruptive forces. The fundamentals of marketing and customer engagement are rapidly evolving and the company’s leadership team strongly believes that they have to keep peering into the future to anticipate new trends & structures to ensure that their clients are always ahead of their peers in adapting to emerging hype cycles.

Whether it’s a global pandemic like Covid-19, the rapidly evolving technological landscape or the new generation’s incessantly evolving patterns of thought & behavior, Lyxel&Flamingo engages with each of its partnering brands keeping its overarching vision in mind.

The company’s growth culture is an integral part of this outlook. A culture that focuses on doing things passionately and always pushing the envelope – yet giving complete independence to its people to decide their growth and in a decentralized manner. The company is driven by its six core values, namely- Thinking Big, Being Entrepreneurial, Excellence, Perseverance, Growth of Self and Others, Humility; which has played a pivotal role in creating consistency in culture and alignment with the larger vision in the minds of its workforce.

While the company witnessed considerable growth and created 40 new jobs amidst the on-going global pandemic, it is driven by its commitment towards the holistic mental well-being of its employees- as a step to which, it recently onboarded an organization that provides 24×7 counseling and therapy support to its team members to address any issues or challenges.

Written by denesof

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Abhishek Karwar